Bob Bjarke
Creative Lead at Meta.
Creative Product Lead, building innovative platform creative that delights people and drives business.
Previously @Leo Burnett, Team One, RPA, ChiatDay LA, Beats by Dre.
Bob
Bjarke
Creative at Facebook & Instagram.
Creative Product Lead @Facebook, building innovative ad creative that delights people and drives business. Previously @Leo Burnett, Team One, RPA, ChiatDay LA, Beats by Dre.
︎Recent Projects:
-
“AR They?” Exploring the future of an augmented world
- Explorations in AI creativity:
AI-generated movie titles
AI-generated NYT Headlines
AI-generated Bob Dylan lyrics
- “First Steps Into the Metaverse” Creative POV
- Observations from building my 10,000th deck
- Non-expert musings on the best parts of the beautiful game: NonGoalsFC.com
︎ ︎ Creative Lead @Meta, FB & IG
In the 8 years I’ve spent at Meta, we’ve seen the creative world change rapidly: first in a shift to mobile and now in the emerging metaverse. I joined Facebook to be at the center of that change and, whenever possible, to lead the industry into a new creative frontier.
In my time at Meta, I’ve:
- Developed innovative mobile-first, award-winning creative, and helped shift the creative industy to the mobile screen
- Built new creative ad products from the ground up with Facebook product teams
- Lead experimentation in new creative strategies for Stories ads
- Produced bespoke content for personalized audiences
- Followed my own creative curiosity down some “dark passages”
︎︎ Creative Agency Art Director
Prior to Facebook I was an Art Director for 10 years at agencies in Chicago and Los Angeles, building ideas for Nintendo, Kellogg’s, Beats by Dre, Haagen-Dazs and many more. I also worked with some of the world’s biggest celebrity talent, creating campaigns with Beyonce, LeBron James and Bradley Cooper.
Let’s talk! bobarke@gmail.com
Bob Bjarke of Oakland, CA
Creative Product Lead @Meta, building innovative creative that delights people and drives business for advertisers. Previously @Leo Burnett, Team One, RPA, ChiatDay LA, Beats by Dre.
New Favorite Record:
John Cale, Paris 1919
Personal Hero:
Heraclitus of Ephesus
Ancient Greek philosopher, most well known for developing the idea that the world is constantly in flux and that “the only constant is change.” A fan of wordplay and paradox, he is known as “The Obscure,” and believed the Earth was made primarily of fire.
Creative Product Lead @Meta, building innovative creative that delights people and drives business for advertisers. Previously @Leo Burnett, Team One, RPA, ChiatDay LA, Beats by Dre.
New Favorite Record:
John Cale, Paris 1919
Personal Hero:
Heraclitus of Ephesus
Ancient Greek philosopher, most well known for developing the idea that the world is constantly in flux and that “the only constant is change.” A fan of wordplay and paradox, he is known as “The Obscure,” and believed the Earth was made primarily of fire.
